“Equator” is a retail
chain selling gas equipment.
In our studio, we developed
a laconic logo corresponding the chosen area
of big gas equipment stores.
Before having created a new logo,
we had studied the colors of the previous one
and based on it not to lose
The Choice of Style
The main color is blue, natural gas color.
It is traditionally perceived as a reliable
and meaningful color, underlines
the company’s relation to gas industry.
We took the symbol of a gas light as a basis
for easy understanding the area of the company.
Gradient design adds some dynamics and modernity
to the sign, reminds metal glossing.
The company’s font also looks solid.
The Ready Variant
The visual part of the logo tells
about the chosen area without many words,
and wavy lines contributes to the image
of flaming gas.
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