EPICORGANICUM
2020
Supplements
Design and branding
of products
on amazon.com
About the project
The product for the maintenance
of the health
About the brand
Epicorganicum — is a new brand
based on the fusion of science
and nature.
Goals
Make labels for the new product -Epicorganicum Supplements. The product is ecologically effective, contains only organic compounds and should tell the consumer about it.
1
Develop and design the image blocks on Amazon, where the consumer can find the product and see it's benefits.
2
Analytics
A review of competitors
We audited all successful equivalent products and selected 50 top sales brands, highlighted common features important for the consumer and designed the prototype of the package.
10,436
Top rated products
on Amazon.ru
The prototype
We developed and thought about all future elements of the label, placing them on the prototype.
10,436
Top rated products
on Amazon.ru
Illustrations
Labels' illustrations
We worked out about 20 illustrations. As a result we have chosen a manual style to achieve ecological and natural image of the product. We decided to show or the area of influence of the product or the component of the product.
Dark shade
Light shade
colors
Palette
A colour solution in design
We identified combination of colours for each product. The gradient from dark to light let us stress the label on the package.
Typography
A font solution
The consumer should remember the design, find and get the information about the product fast and easy. We have chosen not overloaded with unnecessary details,easy to read, friendly and understandable font.
Regular
Bold
Open Sans
Medium
Red Hat Display
Package
The label for the products
We combined comfortable font, pleasant colours, detailed description and as a result we have gotten the bright understandable label which separates from other equivalent competitors on Amazone.
C80 M55 Y5 K0
R133 G190 B104
C0 M25 Y65 K5
R246 G190 B90
C40 M55 Y0 K15
R135 G104 B220
C60 M30 Y0 K20
R85 G146 B205
AMAZON
A modern selling design
on Amazon
We used 6 slides with infographic for the presentation and introduction of the product to the trading platform, stressed focuses by the way of giving important and understandable information to the customer( from ingridients to reviews).
6
unique slides for each product
1
Ingredients
Visualize the ingredients
3
Description
The main features of the capsules
2
Healing properties
Tell about the healing properties for the organism
4
Impact zones
Show which zones are affected by
5
Certification
The product has been certified voluntarily and has doctors' approval
6
Reviews
Consumers' reviews after cure
Results
Beautiful support of your body
We realised the goal to make the label and as the result we have gotten the modern design in the unique ecological vision. Emphasised features and benefits of the «Epicorgunicum Supplements».

Created a new positive image for the whole product line and made a step ahead in development and brand promotion on Amazone.

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